"Fixing Frankenstein is,
quite simply, the business coach that every small business owner needs to have in their back pocket."
In Fixing Frankenstein Marama Carmichael walks you through how to retool and improve six key areas to transform your business into a sustainable enterprise with profitable saleable potential when you are ready to exit.
You’ve owned a small business for several years but something is not right.
Managing it looms over you—taking up your every waking hour. You’re working too long and too hard, trying to do too many things yourself. You feel trapped by the monster you have created.
You need Fixing Frankenstein.
In this book, Marama Carmichael, CEO of Oracle Tree, a leading small business consulting company, walks you through how to retool and improve six key areas to transform your business into a sustainable enterprise with profitable saleable potential when you are ready to exit.
The 6 key areas
you will learn how to transform
A business purpose that works
Making sure you have a solid reason to be in business
Customer targeting like you’ve never done before
Finding out the Who, What, Where and Why of your customers
Delegating and automating tasks
Measuring your time and learning to delegate
Thinking of your business as an ecosystem
Turning online visitors into
paying customers.
Branding that positions
Representing your place in the market
Marketing systems, automation, and CRM
Tracking what works and what doesn’t for your business
What people say
Fixing Frankenstein is, quite simply,
the business coach that every small
business owner needs to have in their
back pocket.
Sonja Walker
Director / Founder
Kids First Childrens' Services
This straightforward and sensible book provides a brilliant blueprint for anyone who is keen to take the clutter out of their professional life and replace it with clarity, direction and confidence.
Author Marama Carmichael's warm style makes Fixing Frankenstein a relaxed and practical read. Her common-sense approach is reminiscent of bookshelf juggernaut 'The Barefoot Investor' and is just as easy to follow. Solutions to everyday problems and downloadable templates add immense 'can-do' value to the excellent advice provided.
Regardless of whether you are a budding entrepreneur or seasoned small business owner, there's gold to be found in this 135-page classic. It's the best business resource I have read in years and has been a fantastic tool to share with my team.
Whether we like it or not,
we've all built a bit of a
Frankenstein Business–pieces latched
on through hustle, last-minute updates, and
crazy ideas at two in the morning. With enough luck, this method has gotten us to the success we have today.
Brent Weaver
Founder
UGURUS,
But what if we want more?
What if we want to achieve something bigger with our business?
Marama's book, Fixing Frankenstein, is the answer.
She walks us step-by-step through how to create a bigger purpose for our business and align that purpose with our market, systems, brand, and marketing. Marama presents direct, actionable advice along with a clear and coherent strategy for success.
And as a busy entrepreneur, it doesn't hurt that it's a quick read that's hard to put down."
About the
Author
Marama Carmichael is the founder and CEO of Oracle Tree,
a leading consulting firm in business strategy, branding,
web design and development, and marketing.
Base on the Gold Coast, Australia, she works internationally with small businesses in all fields.
Don't miss out on finally having the business you want.
Insightful and easy-to-read, each chapter is full of practical down-to-earth advice including worksheets and an online site with extra resources and videos. Fixing Frankenstein will solidify your business management skills and reinvigorate your dreams of future success.
